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It is important to realize that Amazon is doing much better than this data suggests. Sales have in fact significantly improved for the company, with the press release reporting a 22 percent increase in net sales from the first quarter of 2012. Also, although Amazon's net profit has declined when taking into account its increasing expenses on new projects, its gross profit margin, which measures profit from sales, is up 2.6 percent from last year. In comparison, Amazon's competitor Apple announced that its gross margin dropped 6.1 percent last quarter.
Amazon shares are also worth more than declining values suggest. Amazon stocks are trading at 81 times the predicted values for 2013 according to a CNN article, showing that forecasts are nothing to judge a company's performance by. The article goes on to note that this number is "well above rival eBay's price-to-earnings multiple of 19.” This suggests that Amazon stocks are still a comparatively sound investment to make.
While factors such as the proposed internet sales tax in Congress pose a potential threat to some of the leverage Amazon holds, the popularity of past business ventures like its Kindle products and AutoRip services show that the company has an almost definite chance of bouncing back, particularly when regarding how well-known it is for its affordability and convenience. Once Amazon wraps up development on some of its new projects and cuts down on expenses again, overall profits are sure to rise back up. Stockholders, you might want to keep holding on to those stocks.
Urvi Banerjee. More »