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One benefit is the cheaper price. At $300 and despite being the costlier of the two Fire HD models, the 8.9-inch display Kindle Fire HD is $200 less than the new iPad. Even compared to Apple's older iPad 2, the larger Fire HD is still $100 less expensive. The new Fire will also save more money. It boasts longer battery life and a 40 percent faster processor than the original, but will cost $40 less. In comparison, the new iPad costs $100 more than the iPad 2.
The price isn't the only perk — Amazon's products provide more convenience. Both Fire HD models are smaller and lighter than the new iPad, Apple's tablet weighing 58 percent more than the 7-inch display Fire HD. The new products also have 41-percent faster wireless connectivity than the new iPad, according to Bezos.
Amazon also offers many of the same features as Apple, giving consumers similar perks for a better price. Like the new iPad, the Fire HD e-readers have a front-facing camera which includes built-in Skype video conferencing software that will rival the features of Apple's FaceTime. The e-readers also have the same amount of storage space as the new iPad at 16 GB.
Bezos expressed his positivity about Amazon's new products in a press conference. "We're not building the best tablet at a certain price, we're building the best tablet at any price," he said. And with the new Kindles' added convenience and quality features for a smaller price than the iPad, consumers will likely agree.
Urvi Banerjee. More »