A look into what may be the most inclusive makeup line in the beauty industry
After Fenty Beauty's debut earlier this month, Rihanna's cosmetics line has received praise not only from a wide range of customers, but also from beauty gurus from all around the makeup world. Her makeup line champions diversity, offering 40 all-inclusive foundation shades and 30 different contour/highlighting sticks. It was an instant hit, selling out in multiple Sephora stores across the nation. The best part? The megastar didn't just stamp her name on a product to make a few millions, she addressed an issue that women just like herself have to deal with everyday - finding the right shade.
RiRi's Pro Filt'r Soft Matte Longwear Foundation is being praised for its instantly smooth, shine-free finish. It better suits oily skin than dry skin, so a word of warning here: the formula sets quickly, so you will need to work fast to get the flawless matte finish. Rihanna's foundations also replace those ambiguous color names like "beige" and "terracotta" with numbers that better represent the entire spectrum, starting at 100 (the lightest shade) and ending at 490 (the darkest shade). Her coverage of some of the lightest and darkest shades ever found on the market in combination with the makeup's high quality is unlike anything other beauty companies have offered before. It's no surprise that Fenty Beauty's darkest foundations are flying off the shelves.
Rihanna hopes that Fenty Beauty can serve as a new standard for the amount of shades offered in her line. "There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between. There's red undertones, green undertones, blue undertones, pink undertones, yellow undertones—you never know, so you want people to appreciate the product and not feel like: 'Oh that's cute, but it only looks good on her,'" she told Refinery29.
Rihanna let people know from the start that her line was going to include makeup for women of all skin colors. Her goal was to prove that creating darker skin tones isn't as simple as darkening the lighter shades by a couple notches. Darker skin covers a whole spectrum of colors, not just three or four shades. Though it may be an impossible task to cater to the entire 36.3 percent of the country's population that make up women of color, Rihanna's new Fenty Beauty makes a solid effort. Beauty industries: take note.
Editor's note: Avery Brooks is a Silver Chips photographer.
Arthi Thyagarajan. Hi I'm Arthi Thyagarajan! I am super excited to be writing for Silver Chips Online this year. I also enjoy playing soccer on my school team and watching Game of Thrones. More »