For many Salvadorans, soccer is much more than a hobby, it's a lifestyle. After a long day's work, it's customary to meet up with friends and family at la cancha , or the field. Unlike in the United States, most people stay on their community teams well into adulthood. And if people don't play, they certainly go to watch the games.
The Jerry's Subs and Pizza and Carvel Ice Cream stores formerly situated next to the 7-11 at Four Corners have both been closed down. And which company has decided to take advantage of this hotbed of high school consumers? The Vitamin Shoppe.
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